Black and silver are the safest for resale; burgundy is the statement colour; glacier is the subtle, cool option.
iPhone 18 Pro and Pro Max come in four finishes. Since most people use a case, think about what you'll see every day — and what's easiest to resell.
Black
Timeless and professional. Scuffs on the frame are less visible on darker finishes, and black consistently has broad resale demand.
Silver
Clean and classic, and the best at hiding fingerprints and micro-scratches. A strong all-round choice.
Glacier
A cool, light shade that looks great under a clear case without being loud.
Burgundy
The headline colour this year. If you want people to know you have the new iPhone, this is it. Pair it with a clear MagSafe case.
Our tip
Colour availability can be tight at launch. If one finish is out of stock, choose by storage first — you'll live with the storage for years, and a case changes the look anyway.
Sources
Find Next Phone is an independent retailer. Apple, iPhone and iOS are trademarks of Apple Inc. Illustrations are our own and are not Apple product images.